Do you know that you can double your yellow pages advertisement respond easily, if you turn your advertisement into piece of information or "advertorial".Why? Because the person who is in distress wants information (all the credible information they can get their hands on). And, even more than that, you will stick out the yellow pages ads like a sore thumb. Your yellow pages ads will jump off the page and it will look like an information piece, not a sales pitch.
Everyone else is saying, “I’m the best!” and you are giving them precisely the information they crave rather than yellow pages advertisement. Who do you think they’ll want to talk to? You have the answer.
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